Ethical principles of customer relationship marketing

Nigerian bottling company is one of the leading soft drink company in Nigeria.The company has tried to make sure that it doesnt have ethical problem with his customers.But some ethical issues happened some years back which will be discussed here.
NIGERIA BOTTLING COMPANY ETHICAL PROBLEM
1.POLLUTION:Nigeria bottling company was onced accused that there production technique is not enviromental friendly,that is causes pollution which might affect peoples life.
2.ADVERTISEMENT:Accusation was onced loged against Nigeria Bottling company that a particular advertisement made by NBC is really changing the mentality of young children
3.PRICING:The customers once made an allegation that the rate at which Nigeria Bottling company is incresing the price of their products is too rampant.

SOLUTIONS TO NIGERIA BOTTLING COMPANY ETHICAL PROBLEM
The management board of Nigerian Bottling Company sat down and think of the ways to combat the ethical problems.They adjust a community friendly production process,so that limited gasses were emited into the enviroment.
As regard advertisement and pricing,what they did was to call for a press confrence and explain things to their customers.Adjustments were made on the advert.which the public complained of.

Nigeria Bottling company makes sure that their products and production processes do not cause harm,they also have some principles which the the staffs are obligated to do,so as to have a smooth relationship with the customers.
Listed below are the ethical principles of the company;
1.The company avoid using defective, addictive and inherently dangerous products for the production of their products.
2.The company also ensure that there production techniques are not harmful to the enviroment i.e less pollution and emmit less carbon.
3.The company is very trustful,because they know that customer wants to transact business with people they trust.
4.They try their best to meet obligation,regardless of the circumstances, do everything in their power to gain the trust of past customer's and clients, particularly if something has gone awry.
5.The management keep an open mind to new ideas that will continue to solidify the existing relationship between theri customers.
6.Involved in community-related issues and activities, thereby demonstrating that the business is a responsible community contributor.
7.Treat others with the utmost of respect. Regardless of differences, positions, titles, ages, or other types of distinctions, always treat others with professional respect and courtesy.
8.The company also complies with the rules and regulation that has to do with competitors,marketing,advertisement etc.

Nigeria Bottling Company had been paying careful attention to the points listed above,and it has tailored the operation process on creating value for money

Reference:QAMT 6 teaching/lecture material
Classical Approach to marketing by Adeleye O.A.
www.quickmba.com