I WAS HIT

Using my friend as case study in my explanation of product adoption(NBC products).
According to him,he said he first heard about NBC products on an advertisement programme on the television,that is where the awareness first come from,but he doesnt have sufficient information on the product.Then he decided to gather more information on thses product from public relation manager.Based on the information he heard he tries to evaluate the product,whether NBC products are beneficial.He then went further by giving NBC product a trial to determine its usfulness.After giving the product a trial,he decided to adopt NBC's products.

PROMOTIONAL MIX OF NBC
-Advertisement:The company engage in series advertisement through the media the create awareness to the public
-Personal Selling:The company also do personal selling for building strong relationship between the consumers and the company.It is a medium of getting contact with the consumers which allows feedbacks and adjustments.Usually the company uses its labour force to this personal selling.
-Sales Promotion:The aim of NBC's sales promotion is to give short term incentives to consumers so as encourage them to purchase NBC's products.During the sales promotion period they use different types of format,which include,coupons,dancing competition,dramatizes offer etc
-Public Relation:The public relation department of NBC is doing a good job in maintaing the good image of the company.They maintain a cordial relationship with the public,they headoff unfavourable rumour or stories etc
-Direct Marketing:The company do direct communication with their customers to obtain immediate responce.The company do this by using telephone,emails,fax etc