Taking Nigeria Bottling Company as a case study,the market segmentation is undiffrenciated market segment.
The targeting strategy the company is applying is the selective specialization,and they decided to use this stategy because the company engage in the production of diffrent product which fit into different segment.
But the only difference is the awareness programme,diffrent advertisement or promotion are used for difrent products.
The targeting strategy the company is applying is the selective specialization,and they decided to use this stategy because the company engage in the production of diffrent product which fit into different segment.
But the only difference is the awareness programme,diffrent advertisement or promotion are used for difrent products.
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