Consumers tend to buy goods for diffrent reasons,which differ from one person to another.In order to explain a little of what i understand on this topic,i will choose one of my friends,whom i am close to,as a case study on this subject.
PERSONAL FACTOR
My friend usually purchase things on two basic reasons,the first,is that he buys things that appeal to him.So far he is contenteded with the products he never change his mind even if i advice him not to because of some genuine reason he will never listen.
The second resson is that
SOCIAL FACTOR
My friend also purchase goods on what he feels his culture support,not only that he also tend to immitite his mentol on whatever the man buys because he feels the man always do the right thing.
PSYCHOLOGICAL FACTOR
He also buys things inorder to gain a specific purpose e.g the books when he wants to sit for exams,he also buys gift for his girlfriend to show how he loves and cares for he .
PERSONAL FACTOR
My friend usually purchase things on two basic reasons,the first,is that he buys things that appeal to him.So far he is contenteded with the products he never change his mind even if i advice him not to because of some genuine reason he will never listen.
The second resson is that
SOCIAL FACTOR
My friend also purchase goods on what he feels his culture support,not only that he also tend to immitite his mentol on whatever the man buys because he feels the man always do the right thing.
PSYCHOLOGICAL FACTOR
He also buys things inorder to gain a specific purpose e.g the books when he wants to sit for exams,he also buys gift for his girlfriend to show how he loves and cares for he .
MASLOW HIERACHY OF NEED
HOW PERSONAL,SOCIAL AND PSYCOLOGICAL FACTOR AFFECT LIMITED DECISION PROCESS
Using my friend as a case study,personal reason for buying goods has little or no effect on limited decision process,this is so because a consumer will buy products he or she feels his appealing to him,gathering information plays a little role in this case.Because no matter the information you give a consumer on this product,if it doesn't appeal or unique to him he will never buy.The decision lies in him.
Like the personal reason,information also plays a minor role in social factor,because the consumer decision to purchase a particular is influced by leader,mentor etc,and consumers believe that what this people do are always right.So they tend to buy more.
Psycological factor plays a great role in limited decision process because,information is greatly needed in the case.Psycological factor,is the consumer reason for satisfying a goal,a reasonable consumer will never engage in limited decision process because if at the end of the day,the information was wrong they wont be able to achieve their goal for buying those products.
HOW PERSONALITY WAS INFLUENCED BY MARKETING MEASURES IN EACH PHASE
Using my friend as a case study again,he usually engage in routine marketing because this is what he is use to buying,he makes little information on this product because he believes he everything about this product.
But in limited decision making,my friend always purchase products in this case because he hardly has time,he is a busy type.So he do engage in limited decision making.
He does'nt involve himself in extensive decision making making because he believes that he must know whatever he wants to spend his money on,except for some situations which he does'nt have choice.
HOW SITUATIONAL FACTORS ALTERED LIMITED BUYING DECISION
There are only two situational factor that affect my friends limited buying decision,the availability of time is the first factor that affect the buying decision of my friend.If the time of the day is late or the time spam is very short,the buyer has no choice than to buy the products.The other factor is the amountof buyer present,my friend believes that all the buyer cannot be wrong,so he is tempted to purchase such product.The mood he is another factor that determine whether he buys or not.
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