The company applied all the products of marketing mix-product,price,place and promotion,because the company believes all the elements of marketing mix are very important for a business to compete and succeed.
Customer relationship can be define as a way or technique used by a company to build and maintain a database and satisfying their customers and having the right people interacting with customers to maintain and keep your data base growing is key in overall customer satisfaction. Understanding who the customer is and the type of interaction the customer best responds to can be the difference between satisfied and dissatisfied customers.
Consumers has been cared for by satisfying their wish and trying to respond to their complains positively.
Emails,telephone,faxes are parts of the ways in which technology has helped in improving customer relationship.
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