THIS IS SOMETHING I LOVE

The product in question is coca cola,the core level of a bottle of coca cola is the benefit i derived when i consume this product.It queches thirsty and it also serves as refreshment.For the actual level coca cola doesnt have an actual products because once you have drink it you can reuse it again.The augmented aspect of this product is that it has a large quantity and there are complain offices where customers can lodge their complain,incase there is problem with the products.The actual products is that the content taste better and the price is affordable

PRODUCT MIX AND PRODUCT LINE OF NIGERIA BOTTLING COMPANY
Since product line is the total number of related products offered to the public,then the product line of NBC is NINETEEN,they include classic coke,diet coke,vanilla,orange,lemon etc.
The product mix are coca cola,fanta schweps,juice and eva water.
PRODUCT LIFE CYCLE
A typical product life cycle is the stage a company or its products moves from one stage to the other-introduction stage,growth stage,maturity stage and the decline stage.Presently the company had moved past the introduction stage and the growth stage,its at its full maturity stage and this is because different features are used by the company to ensure differentiation of the company's product.Aside from this the company had reduced the price of their product in order to gain advantage from their competitors and the company engage in advertisement to maintain the brand name.



















BRANDING
Nigeria Botling Company engages in distinct branding,i.e each product stand alone.This is so because has a lot of product inhis fold,and not all the product will accepted by consumer i.e each product stand alone and the fail or failure of such product doesnt affect the entire market of the company.
Apart from this branding allows the consumer to differenciate between NBC products and related products,its also give problems to pyracy because its not easy to reproduce the company logo.
PACKAGING
NBC's products are package in such a way that protection for shock,vibration and theft,the packaging also contain vital information on the content and use of the particular product e.g the nurtitional function.Promotional materials are also placed on the packaging,to attract potencial consumer attention and to have a positive impact upon the purchasing decision.Which had really helped to increase the sales level of the product.