The marketing channel of NBC's products is through direct selling.They sell their products directly to the retailers who then sell it to the consumers.
The distribuition is through packing the products into NBC's selling trucks,which is then move from one geographical location to the other.
EXTERNAL ACCESSIBILITY
NBC has some trategic locations(depot) in each states of Nigeria where consumers can have accsess to their product without going to their production plant.
NBC also use a colour that distinguishes their products from competing products and no other company is allowed to use NBC'S logo for their products.
INTERNAL ACCESSIBILITY
NBC had made provision for both old and new customer,by assigning some of their official to take of customers who wants to have access to the products in the plants,there are some maps and handbook that also serves as a guide to customers.
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