MARKETING MIX AND RELATIONSHIP

The company applied all the products of marketing mix-product,price,place and promotion,because the company believes all the elements of marketing mix are very important for a business to compete and succeed.

Customer relationship can be define as a way or technique used by a company to build and maintain a database and satisfying their customers and having the right people interacting with customers to maintain and keep your data base growing is key in overall customer satisfaction. Understanding who the customer is and the type of interaction the customer best responds to can be the difference between satisfied and dissatisfied customers.

Consumers has been cared for by satisfying their wish and trying to respond to their complains positively.

Emails,telephone,faxes are parts of the ways in which technology has helped in improving customer relationship.

PEOPLE AS COMPETITIVE TOOL

To me customer service is the part of an organisation that sees to complain and commendation of the customers.A good customer care department must make sure it meet if not exceed the customers expectations.
Customer service is an important tool of retaining and gaining customer
The first thing NBC do is that they maintain a good relationship among their workers,not only that they also motivate,attract,train and retain the best qualify workers,which will increase excellent external marketing.
Employees will improve their performances when they are trained and motivate in that direction.Moreso,when the company has already inform them about the mission or target of the company,the employee feel that the company is counting on them and they will want to justify the confidence the company has on them.

NICELY AVAILABLE

The marketing channel of NBC's products is through direct selling.They sell their products directly to the retailers who then sell it to the consumers.
The distribuition is through packing the products into NBC's selling trucks,which is then move from one geographical location to the other.
EXTERNAL ACCESSIBILITY
NBC has some trategic locations(depot) in each states of Nigeria where consumers can have accsess to their product without going to their production plant.
NBC also use a colour that distinguishes their products from competing products and no other company is allowed to use NBC'S logo for their products.
INTERNAL ACCESSIBILITY
NBC had made provision for both old and new customer,by assigning some of their official to take of customers who wants to have access to the products in the plants,there are some maps and handbook that also serves as a guide to customers.

AT ANY COST

Pricing is an important part of marketing which must not be handled with levity.For a profit making organisation,setting price plays a key role in determing how succesful the company will be.
The price of NBC's products are affected by many factors which will be discuss in details.The first factor is the cost of production,for the company to make a reasonable gain,the company has to consider this factor when selecting price.A company is tempted to increase the price of the product if there is demand for its products and vice versa.Another factor that is really affecting the pricing of my company's product is the price of competitors,a company will want to gain a competitive advantage in term of price,so raising the price will adversely affect the sales of the company.The other factors that has affect and still affecting pricing incude,quality of products,skill level of the company etc.
The pinciple of pricing the company uses is the current profit maximization,which means to increase the current profit,taking into account revenue and expenditure.The pricing strategy the company applies is the competitive pricing,where in the company uses the the competitors retail price as the bench mark of deciding the price of their products.
For most of NBC's customers price of their products is directly propotional to their income and they tend to purchase the company's products because they believe the quality is up to their standard.

I WAS HIT

Using my friend as case study in my explanation of product adoption(NBC products).
According to him,he said he first heard about NBC products on an advertisement programme on the television,that is where the awareness first come from,but he doesnt have sufficient information on the product.Then he decided to gather more information on thses product from public relation manager.Based on the information he heard he tries to evaluate the product,whether NBC products are beneficial.He then went further by giving NBC product a trial to determine its usfulness.After giving the product a trial,he decided to adopt NBC's products.

PROMOTIONAL MIX OF NBC
-Advertisement:The company engage in series advertisement through the media the create awareness to the public
-Personal Selling:The company also do personal selling for building strong relationship between the consumers and the company.It is a medium of getting contact with the consumers which allows feedbacks and adjustments.Usually the company uses its labour force to this personal selling.
-Sales Promotion:The aim of NBC's sales promotion is to give short term incentives to consumers so as encourage them to purchase NBC's products.During the sales promotion period they use different types of format,which include,coupons,dancing competition,dramatizes offer etc
-Public Relation:The public relation department of NBC is doing a good job in maintaing the good image of the company.They maintain a cordial relationship with the public,they headoff unfavourable rumour or stories etc
-Direct Marketing:The company do direct communication with their customers to obtain immediate responce.The company do this by using telephone,emails,fax etc

THIS IS SOMETHING I LOVE

The product in question is coca cola,the core level of a bottle of coca cola is the benefit i derived when i consume this product.It queches thirsty and it also serves as refreshment.For the actual level coca cola doesnt have an actual products because once you have drink it you can reuse it again.The augmented aspect of this product is that it has a large quantity and there are complain offices where customers can lodge their complain,incase there is problem with the products.The actual products is that the content taste better and the price is affordable

PRODUCT MIX AND PRODUCT LINE OF NIGERIA BOTTLING COMPANY
Since product line is the total number of related products offered to the public,then the product line of NBC is NINETEEN,they include classic coke,diet coke,vanilla,orange,lemon etc.
The product mix are coca cola,fanta schweps,juice and eva water.
PRODUCT LIFE CYCLE
A typical product life cycle is the stage a company or its products moves from one stage to the other-introduction stage,growth stage,maturity stage and the decline stage.Presently the company had moved past the introduction stage and the growth stage,its at its full maturity stage and this is because different features are used by the company to ensure differentiation of the company's product.Aside from this the company had reduced the price of their product in order to gain advantage from their competitors and the company engage in advertisement to maintain the brand name.



















BRANDING
Nigeria Botling Company engages in distinct branding,i.e each product stand alone.This is so because has a lot of product inhis fold,and not all the product will accepted by consumer i.e each product stand alone and the fail or failure of such product doesnt affect the entire market of the company.
Apart from this branding allows the consumer to differenciate between NBC products and related products,its also give problems to pyracy because its not easy to reproduce the company logo.
PACKAGING
NBC's products are package in such a way that protection for shock,vibration and theft,the packaging also contain vital information on the content and use of the particular product e.g the nurtitional function.Promotional materials are also placed on the packaging,to attract potencial consumer attention and to have a positive impact upon the purchasing decision.Which had really helped to increase the sales level of the product.

TARGETING STRATEGY

Taking Nigeria Bottling Company as a case study,the market segmentation is undiffrenciated market segment.
The targeting strategy the company is applying is the selective specialization,and they decided to use this stategy because the company engage in the production of diffrent product which fit into different segment.
But the only difference is the awareness programme,diffrent advertisement or promotion are used for difrent products.